Nintendo launched its first console, the Nintendo Entertainment System™, in North America in 1985 and with it, introduced the popular Super Mario Bros.™ franchise. Mario™ has since gone on to star in many gaming adventures, becoming the pop-culture icon he is today. Along with his friends Luigi, Peach, Yoshi, and Toad, this classic video game hero has an enduring appeal for fans of all ages! Bring Super Mario™ to life with the ultimate figure, It’s-a-me, Mario! Kids of all ages will have endless fun with the 12-inch tall Mario™, packed with over 30 phrases and sound effects from the games. Includes the voice of Mario with iconic phrases like “woo-hoo”, “it’s-a-me” and many others! Trigger points on Mario’s hands, feet, and hat activate the sound effects and phrases. Pose Mario in five different ways to unlock game music – there are five songs to reveal. Lifting Mario quickly even activates his jumping sound. This authentically detailed and poseable figure has 15 points of articulation. It’s the perfect addition for every Super Mario fan!