ALFEX
Our story begins 1948.Since more than 70 years, we are the only watch company originating from Ticino, the Italian-speaking area of Switzerland. We are independent of large watch company groups and have a huge admiration for design.

Our company is since the early days obsessed in designing and creating minimalistic time pieces that blend into day to day life and provide a subtle element of chic to the proud owner of our products. To achieve this, each of our watches is designed in Switerzland. Our Design team works closely together with the colleagues in the markets to grasp trends and vibes, which are then translated into our design time pieces. We work with designers from different international backgrounds. We have Mexican, Italian, German, Danish and Swiss colleagues who take utmost care to create unique and innovative design timepieces. -- Stephan Theusinger (Manno, Ticino, Switzerland)